With so many VoIP companies and services over the Internet, which is the best to choose? How do certain VoIP providers attract more customers in the situation, where all advertising and marketing vehicles are almost the same from one company to another?

It’s all about the interface. You’ve heard us right – a usable and friendly interface can contribute to the VoIP provider’s success not less than heavy advertising.

There are actually two kinds of interfaces to talk about when discussing VoIP providers: graphical and voice interfaces. We usually use the first one when we call with VoIP from our desktop or notebook. Here there are many different designs and methods of space organization. Usually the VoIP software tries to imitate the regular phones so that people do not spend much time on getting used to the interface. Legendary Skype had a nice interface. We guess this fact contributed greatly to the brand’s success.

Voice interface is what we use when calling with VoIP through our regular phone lines. You dial a certain local number and a pre-recorded voice guides you through the voice menu to help you choose the services you need and dial the number you want to call. Many VoIP providers have the same voice interface as they purchase it from the same supplier of mechanisms alike. Therefore those VoIP providers who invest additional funds into unique voice interface development, get a great marketing advantage.